Chris Madden Inc. is pleased to announce a partnership with Sunham Home Fashions to serve as its anchor licensee for soft bath goods including towels, rugs, and shower curtains. The agreement was brokered by Earthbound, the brand management and licensing company.
“Sunham is an ideal partner to execute Chris’s vision of the home as a place of comfort, celebration, and a reflection of one’s personal style”, says Nick Madden, President of Chris Madden Inc.
“We are very excited to have this opportunity to work with Chris, her team and the Earthbound group. The Chris Madden Brand is one that clearly resonates with today’s consumer and this product launch will bring a fresh, new design perspective that captures Chris’s unmistakable style,” says Jane Cooney, Vice President of Sunham Home Fashions, Bath Division.
Chris Madden Inc. is a design company founded 35 years ago by Chris Madden. As the first design correspondent for “The Oprah Show”, host of her own television show on HGTV for eight seasons, author of 18 books and editor for numerous magazines, Chris has shared her message of “turning home into haven” with millions across the country. The company’s licensed products for the home have generated approximately two billion dollars for her retail partners including J.C. Penney, Mohawk Home and Bassett Furniture.
Sunham Home Fashions LLC. was established in 1974 and remains a privately owned company. SUNHAM began as an importer for fine linens from China and later evolved to focus on bedding and bath products sourced from around the world. Sunham is recognized as one of the largest importers of home textiles in the United States. Product offerings include bath and accent rugs, towels, shower curtains, comforters, quilts, duvet covers and pillows. Sunham’s reputation has been built on an uncompromised commitment to quality, detail, creativity and service.
Earthbound LLC is a leading brand management and licensing company, responsible for billions in retail sales for their clients since they began in 2000. They have a decade-long track record of installing large branding programs at major-retailers; those programs include Isaac Mizrahi at Target & QVC, Fieldcrest at Target, XOXO at Macy’s, Charisma at Bloomingdales, and Better Homes & Gardens at Wal-Mart. Their extensive national brand portfolio, proven success, and creative approach, make them a leader in the world of licensing and brand management.